Privacy Policy

At The Tree Cubby online store (hereinafter referred to as “TTC”), we value your privacy and are committed to protecting your personal data.

This Privacy Policy explains how we collect, use, disclose, store and protect your personal information when you visit our website, make a purchase, subscribe to our newsletter or interact with our business.

We operate our online store using Shopify and accept payments through credit/debit cards, bank transfers and PayPal. We handle personal data in accordance with Singapore's Personal Data Protection Act 2012 ("PDPA") and other applicable Singapore laws and regulations.

By accessing or using our website and services, you acknowledge that you have read and understood this Privacy Policy.

About Us

This Privacy Policy applies to:

Business Registered Name: The Tree Cubby Pte Ltd
UEN: 202557206G
Website: https://thetreecubby.com
Email: care@thetreecubby.com
Business Address: 10 Anson Road #33-03 International Plaza Singapore 079903

Throughout this Privacy Policy, "we", "us" and "our" refer to The Tree Cubby.

Personal Data We Collect

We may collect the following categories of personal data depending on how you interact with our website and services.

Personal Identification Information

  • Full name
  • Email address
  • Contact number
  • Billing address
  • Delivery address

Order and Transaction Information

  • Order numbers and purchase history
  • Products purchased
  • Payment status and transaction references
  • Billing and delivery information
  • Refund and exchange records

Payment Information

Payment confirmation and transaction status

We accept payments through credit/debit cards, bank transfers and third-party payment gateways, which includes Shopify's supported payment services and PayPal.

Depending on the payment method selected, we may receive information such as:

  • Payment reference numbers
  • Transaction dates and amounts
  • Relevant billing information

Credit and debit card payments are processed through the applicable payment service provider. We do not intend to store complete credit or debit card details on our own systems.

For bank transfers, we may collect and use payment references, transaction confirmations and relevant remittance information to verify and reconcile your orders.

Account Information

If you register an account with us, we may collect:

  • Account username
  • Login credentials
  • Saved delivery addresses
  • Account preferences
  • Order history

Communication and Marketing Information

Communication and Marketing Information

  • Customer service enquiries and correspondence
  • Product reviews and feedback
  • Newsletter subscription status
  • Marketing preferences and consent records
  • Promotional campaign engagement, where available

Technical and Website Usage Information

When you visit our website, certain information may be collected automatically, including:

  • IP address
  • Browser type and version
  • Device information
  • Operating system
  • Website pages visited
  • Date and time of visits
  • Cookies and similar tracking technologies

How We Collect Personal Data

We may collect your personal data through the following methods:

  • When you register an account on our website.
  • When you place an order or make a purchase.
  • When you provide payment or bank transfer information.
  • When you subscribe to our newsletter or promotional mailing list.
  • When you contact us through email, telephone, social media or website forms.
  • When you participate in promotions, giveaways, surveys or customer feedback activities.
  • When you browse or interact with our website through cookies and similar technologies.
  • When information is provided to us by authorised third-party service providers, where permitted by law.

We will collect personal data in accordance with applicable consent, notification and purpose limitation requirements under the PDPA.

How We Use Your Personal Data

We may collect, use and disclose your personal data for the following purposes:

Order Processing and Fulfilment

  • Processing and confirming customer orders.
  • Verifying payments and bank transfers.
  • Arranging product delivery.
  • Providing order confirmation and delivery updates.
  • Processing refunds, returns and exchanges.

Customer Service

  • Responding to enquiries and requests.
  • Providing after-sales support.
  • Resolving complaints and disputes.
  • Communicating important product, payment and order-related information.

Business Operations

  • Managing customer accounts.
  • Maintaining transaction and accounting records.
  • Improving our products, services and website.
  • Analysing website traffic and customer shopping preferences.
  • Preventing fraudulent or unauthorised transactions.

Newsletter and Marketing Communications

If you have opted to subscribe to our newsletter or promotional mailing list, we may use your email address and relevant subscription information to:

  • Send newsletters and promotional emails.
  • Inform you about new wooden toys and product collections.
  • Share special offers, discounts and promotions.
  • Announce product launches and seasonal campaigns.
  • Provide information about our store, products and services.

Marketing subscriptions are voluntary and are not required to complete a purchase.

You may withdraw your consent or unsubscribe from marketing communications at any time.

Legal and Regulatory Compliance

  • Complying with applicable Singapore laws and regulations.
  • Responding to lawful requests from government authorities.
  • Maintaining records required for accounting, tax and legal purposes.
  • Protecting our business, customers and legal interests.

We will only use personal data for purposes that are appropriate and permitted under the PDPA.

Disclosure of Personal Data to Third Parties

We do not sell, rent or trade your personal data to third parties.

However, we may share your personal data with trusted third-party service providers where necessary to operate our online store, process your orders and provide our services.

These may include:

Shopify – E-commerce Platform

Our online store is hosted and operated using Shopify.

Shopify provides the e-commerce infrastructure that enables us to display products, manage customer accounts, process orders and operate our online store.

Information collected through our website may be processed and stored by Shopify, including customer contact details, order information, delivery information, browsing activity and transaction-related information.

Shopify may also use third-party service providers to support its platform and related services.

For more information, please refer to Shopify's Privacy Policy: https://www.shopify.com/sg/legal/privacy

Payment Service Providers

We use third-party payment service providers to facilitate secure payment transactions.

These may include:

Credit and Debit Card Payments

Card payments are processed through the payment gateway or payment service provider enabled at checkout. Relevant payment and transaction information may be shared with the provider to authorise and complete your purchase.

PayPal

If you select PayPal as your payment method, you may be redirected to PayPal or use its payment services to complete your transaction. PayPal may independently collect and process your personal and payment information in accordance with its own privacy policy.

For more information, please refer to: https://www.paypal.com/sg/legalhub/privacy-full

Bank Transfers

For customers paying by bank transfer, we may use the payment information and transaction references provided to verify receipt of payment and reconcile the relevant order.

Delivery and Logistics Providers

We may share your name, contact number and delivery address with courier companies and delivery partners to arrange and complete the delivery of your purchases.

Website and Technical Service Providers

We may engage website hosting providers, IT service providers, technical support providers and other authorised service providers to maintain and improve our website.

Email Marketing and Communication Providers

We may use third-party email marketing platforms or communication services to manage newsletter subscriptions, send promotional emails and administer unsubscribe requests. Only information reasonably necessary for these services will be shared with the relevant providers.

Professional and Regulatory Authorities

We may disclose personal data to accountants, auditors, legal advisers, government agencies or regulatory authorities where necessary or required by applicable law.

We take reasonable steps to ensure that third parties processing personal data on our behalf provide appropriate protection and use the information only for authorised purposes.

Newsletter Subscriptions and Marketing Consent

We may collect your email address when you voluntarily subscribe to our newsletter or promotional mailing list.

By selecting the newsletter subscription option and providing your consent, you agree to receive marketing communications from us, which may include:

  • New product announcements.
  • Special offers and promotional discounts.
  • Seasonal sales and campaigns.
  • Product recommendations.
  • Store news and updates.

Newsletter subscriptions are entirely optional. You are not required to subscribe to our marketing communications to browse our website or purchase our products.

We will not treat the provision of your email address for order processing as automatic consent to receive promotional emails.

You may unsubscribe at any time by:

  • Clicking the "Unsubscribe" link included in our promotional emails.
  • Contacting us directly at [Customer Service Email].

Upon receiving your withdrawal of consent, we will take the necessary steps to stop sending you marketing communications within the applicable legal timeframe.

Please note that unsubscribing from promotional emails will not prevent us from sending essential transactional or service-related communications, including order confirmations, payment notifications, delivery updates and important customer service messages.

We will handle marketing communications in accordance with the PDPA and the applicable requirements of Singapore's Spam Control Act 2007.

Cookies and Website Tracking Technologies

Our website, powered by Shopify, may use cookies and similar tracking technologies to improve your browsing and shopping experience. Cookies are small text files stored on your device when you visit a website.

We may use cookies for the following purposes:

  • Remembering shopping cart contents and customer preferences.
  • Maintaining website functionality.
  • Improving website performance and user experience.
  • Understanding website traffic and visitor behaviour.
  • Supporting analytics and marketing activities, where applicable.

You may manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality, including shopping cart features and checkout services.

Where required by applicable law, we will obtain the necessary consent before using non-essential cookies or similar technologies.

Protection of Personal Data

We take reasonable security measures to protect personal data in our possession or under our control against:

  • Unauthorised access.
  • Unauthorised collection, use or disclosure.
  • Accidental loss or destruction.
  • Unauthorised modification or copying.
  • Other similar security risks.

Our security measures may include access controls, password protection, secure website connections, appropriate data storage practices and the use of reputable third-party service providers.

However, no method of electronic transmission or storage can be guaranteed to be completely secure. While we take reasonable precautions to protect your personal data, we cannot guarantee absolute security.

Retention of Personal Data

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or where retention is required or permitted under applicable Singapore laws.

For example, we may retain customer and transaction records for accounting, tax, audit, warranty, customer service and legal purposes.

Newsletter subscription information may be retained for as long as you remain subscribed or until you withdraw your consent, subject to any necessary record-keeping obligations.

When personal data is no longer required for business or legal purposes, we will take reasonable steps to delete, destroy or anonymise the information securely.

Overseas Transfer of Personal Data

Some of our third-party service providers, including Shopify, PayPal, website hosting providers, cloud storage providers and email marketing platforms, may operate outside Singapore.

As a result, your personal data may be transferred to or stored in other countries where these service providers maintain their systems.

Where personal data is transferred outside Singapore, we will take appropriate steps to ensure that the transfer complies with the PDPA, including ensuring that the transferred personal data receives a standard of protection comparable to that required under Singapore law.

Your Rights and Choices

Under the PDPA, you may have certain rights relating to your personal data.

Access to Personal Data

You may request access to personal data held by us and information about how your personal data has been used or disclosed within the applicable period under the PDPA.

Correction of Personal Data

You may request that we correct any inaccurate or incomplete personal data in our records.

Marketing Preferences

You may unsubscribe from promotional emails at any time by clicking the unsubscribe link or contacting us directly. Your decision to unsubscribe will not affect essential communications relating to existing purchases or transactions.

We will process all access, correction and withdrawal requests in accordance with applicable legal requirements and exceptions under the PDPA.

Do Not Call Registry and Electronic Marketing

If we conduct marketing through telephone calls, SMS or fax messages to Singapore telephone numbers, we will comply with the applicable Do Not Call Registry requirements under the PDPA.

For commercial electronic messages, including promotional emails, we will comply with the applicable requirements of Singapore's Spam Control Act 2007. Where applicable, commercial electronic messages will include the required identification, sender information and unsubscribe facilities.

We respect customers' marketing preferences and will take reasonable steps to ensure that withdrawal requests are properly processed.

Children's Privacy

Our products are designed for babies, toddlers and children. However, our online store and purchasing services are intended primarily for adults, parents and legal guardians.

We do not knowingly collect children's personal data for independent online purchasing or marketing purposes.

Parents and legal guardians should supervise children's use of our website and should not allow children to submit personal information, create accounts or make purchases without appropriate adult involvement.

If we become aware that personal data has been collected from a child in circumstances where such collection is not permitted, we will take reasonable steps to review the matter and address it in accordance with applicable laws.

Third-Party Websites and Services

Our website may contain links to external websites, social media platforms and third-party services, including Shopify and PayPal.

These third-party websites and services operate independently and may have their own privacy policies and data protection practices. We are not responsible for the privacy practices, security or content of third-party websites that we do not control.

We encourage customers to review the privacy policies of third-party service providers before using their services.

Data Breach Notification

In the event of a personal data breach, we will take appropriate steps to investigate, contain and assess the incident.

Where a data breach is assessed to be notifiable under the PDPA, we will notify the Personal Data Protection Commission (PDPC) and affected individuals, where required, in accordance with applicable statutory requirements and timelines.

We will also take reasonable measures to minimise potential harm and prevent similar incidents from occurring.

Changes to This Privacy Policy

We reserve the right to update or amend this Privacy Policy from time to time to reflect changes in our business operations, website features, third-party services or applicable laws and regulations.

We encourage customers to review this Privacy Policy periodically to stay informed about how we handle personal data.

Contact Us

If you have any questions, concerns or requests relating to this Privacy Policy or the personal data we hold about you, please contact us using the details below.

The Tree Cubby Pte Ltd
Email: care@thetreecubby.com
Website: https://thetreecubby.com
Business Address: 10 Anson Road #33-03 International Plaza Singapore 079903

Thank you for trusting The Tree Cubby. We appreciate your confidence in us and remain committed to protecting your privacy and personal information.